The top five CE gifts on the wish list for adults are MP3 players, notebook/laptops, video game systems, digital cameras and any type of TV, while teens would like MP3 players, digital cameras, notebook/laptops, computers and any type of TV.
Holiday CE gift sales will make up 46 percent of total fourth quarter revenue, which will reach $48.1 billion, up seven percent from 2006.
“Two of the top 5 items on adults’ holiday wish lists are consumer electronics, and four of the top 5 items on the teen list are CE devices, so today’s hottest technologies will be on every holiday shopper’s mind,” says CEA economist Shawn DuBravac.
“Holiday sales will be particularly jolly for the video game category (hardware and software), laptop computers and the endless array of accessories available for your favorite product.”
The study also found that the average “CE gift giver” will spend $358 on consumer electronics gifts during the holiday season.
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