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Circuit City Launches New TV Commercials, Focus on Simplicity
As part of the push for simplicity, Circuit City is focusing on its firedog installation services.
11.28.2007 — Circuit City has launched a new series of TV commercials set for the holiday season, focusing on the simplicity of the digital lifestyle.
The big-box retailer, which is opening 65 new stores across the country, has also announced a new marketing moniker: “Simplicity Guaranteed.”
As part of the push for simplicity, Circuit City is focusing on its firedog installation services.
“Our new Simplicity Guaranteed commercials illustrate how Circuit City makes it simple to Shop (on-line), Buy (in-store) and Enjoy (firedog services) your digital lifestyle this holiday season and beyond,” says Peter Weedfald, senior vice president of Circuit City, in an email.
Weedfald circulated the first of the new Circuit City commercials, called “Night Flight,” which features a mouse pointer collecting products and a firedog tech and dropping them into a home’s chimney.
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