CE Stock Winners & Losers of 2011
Analysis of 31 publicly traded companies in consumers electronics and custom electronics, shows mostly stock losses, but one company was 24 up percent. What company was it?
Analysis of the stock prices of 31 public companies in the consumer electronics space shows an anemic 6 percent average loss in stock prices in 2011. Only eight of the 31 companies had price increases in 2011.
That increase is compared to a solid 24 percent gain in 2010, a 47 percent increase in 2009 and a drop of 38 percent on average in 2008. It's been a roller coaster, just like the economy.
The big winner in 2011 was Apple (AAPL), which saw its shares rise 24 percent in 2011 from $325.64 to $405. Apple's iPad and iPhone interfaces are becoming a de facto controller for home automation and the basis for systems from Savant and Clare Controls.
CE Pro recognized Steve Jobs with its inaugural Person the Year award.
Motorola (formerly MOT) did a 1:7 stock split on January 4, 2011 driving its stock price from $9.10 per share to $46.29. But in essence, the company consolidated shares. If taken on an apples-to-apples comparison, the stock is down 27 percent.
The split was part of the spinoff of Motorola Mobility Holdings, maker of smart phones and "owner" of Motorola's home automation arm, the newly acquired 4Home. Shares of Motorola Mobility began tracking on the NYSE under MMI . Google has all but acquired MMI for $12.5 billion. The former Motorola is now Motorola Solutions Inc. (MSI)
Likewise, power management manufacturer Eaton (ETN) did a 2:1 stock split taking the stock price from $103.67 down to $43.53. Again, apples-to-apples that translates to a 16 percent drop for 2011.
Schneider Electric (SND.F), parent company of APC, Pelco, Square D and Clipsal, likewise did a 2:1 stock split on Sept. 2. So its current stock price reflects a 27 percent drop in apples-to-apples vs. last year.
The big winner back in 2010 was JDSU (JDSU) (owners of Test-um) which saw its stock increase 81 percent. This year, the price fell 30 percent. That stock price, of course, is not purely reflective of the company's handheld testing device business. JDSU (JDS Uniphase) is a huge, diversified company in numerous technology areas, as are many other companies on the list, from Honeywell (HON) to Mitsubishi Electronics to Eaton.
Other companies that had strong stock gains in 2011 were Tyco (TYC) (up 12 percent, but the owners of ADT are spinning off the security giant into a separate company this year), and Verizon Communications (VZ) (up 12 percent as the telecom giant launched into the security business).
There are no other companies on the list that achieved double-digit percentage increases in stock price in 2011.
The biggest loser in 2011 was Sony (SNE), which saw its stock price cut in half in 2011 from $36.17 to $18.03.
Best Buy (BBY) had the second-worst year, losing 31 percent of its stock value from $34.47 to $23.70.
New to our CE list in 2011 are Schneider, Verizon and Time Warner Cable (TWC), which also launched a security/home control offering in 2011.
Gone from the list are Sanyo, which sold its electronics division to Panasonic, and GE, which sold out its security and structured wiring business to industrial giant United Technologies (UTX).
We excluded the tablet companies Google, Dell, RIM and others from the list.
That increase is compared to a solid 24 percent gain in 2010, a 47 percent increase in 2009 and a drop of 38 percent on average in 2008. It's been a roller coaster, just like the economy.
The Winners & Losers
The big winner in 2011 was Apple (AAPL), which saw its shares rise 24 percent in 2011 from $325.64 to $405. Apple's iPad and iPhone interfaces are becoming a de facto controller for home automation and the basis for systems from Savant and Clare Controls.
CE Pro recognized Steve Jobs with its inaugural Person the Year award.
Motorola (formerly MOT) did a 1:7 stock split on January 4, 2011 driving its stock price from $9.10 per share to $46.29. But in essence, the company consolidated shares. If taken on an apples-to-apples comparison, the stock is down 27 percent.
The split was part of the spinoff of Motorola Mobility Holdings, maker of smart phones and "owner" of Motorola's home automation arm, the newly acquired 4Home. Shares of Motorola Mobility began tracking on the NYSE under MMI . Google has all but acquired MMI for $12.5 billion. The former Motorola is now Motorola Solutions Inc. (MSI)
Likewise, power management manufacturer Eaton (ETN) did a 2:1 stock split taking the stock price from $103.67 down to $43.53. Again, apples-to-apples that translates to a 16 percent drop for 2011.
Schneider Electric (SND.F), parent company of APC, Pelco, Square D and Clipsal, likewise did a 2:1 stock split on Sept. 2. So its current stock price reflects a 27 percent drop in apples-to-apples vs. last year.
The big winner back in 2010 was JDSU (JDSU) (owners of Test-um) which saw its stock increase 81 percent. This year, the price fell 30 percent. That stock price, of course, is not purely reflective of the company's handheld testing device business. JDSU (JDS Uniphase) is a huge, diversified company in numerous technology areas, as are many other companies on the list, from Honeywell (HON) to Mitsubishi Electronics to Eaton.
Other companies that had strong stock gains in 2011 were Tyco (TYC) (up 12 percent, but the owners of ADT are spinning off the security giant into a separate company this year), and Verizon Communications (VZ) (up 12 percent as the telecom giant launched into the security business).
There are no other companies on the list that achieved double-digit percentage increases in stock price in 2011.
The biggest loser in 2011 was Sony (SNE), which saw its stock price cut in half in 2011 from $36.17 to $18.03.
Best Buy (BBY) had the second-worst year, losing 31 percent of its stock value from $34.47 to $23.70.
CE Stocks Come and Go
New to our CE list in 2011 are Schneider, Verizon and Time Warner Cable (TWC), which also launched a security/home control offering in 2011.
Gone from the list are Sanyo, which sold its electronics division to Panasonic, and GE, which sold out its security and structured wiring business to industrial giant United Technologies (UTX).
We excluded the tablet companies Google, Dell, RIM and others from the list.
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About the Author

Jason Knott, Editor, CE Pro
Jason has covered low-voltage electronics as an editor since 1990. He joined EH Publishing in 2000, and before that served as publisher and editor of Security Sales, a leading magazine for the security industry. He served as chairman of the Security Industry Association’s Education Committee from 2000-2004 and sat on the board of that association from 1998-2002. He is also a former board member of the Alarm Industry Research and Educational Foundation. He is currently a member of the CEDIA Education Action Team for Electronic Systems Business. Jason graduated from the University of Southern California.



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