Audio America Draws 100 Integrators for LG 84-inch Ultra HD TV Debut
Over 100 dealers attended private invite-only launch events to see a single TV.
The new Ultra HD technology appears to be reinvigorating the category for the custom channel. The latest evidence comes from an Audio America event that drew over 100 dealers just to see a single TV.
The distributor, with locations in Florida and Georgia, recently showed off LG‘s new Ultra HD 84-inch flat panel at two launch events at the beginning of February and dealers flocked to see it.
According to Audio America president/CEO Ryan Munder, the PowerHouse Alliance member distributor held two private invitation-only wine-and-cheese launch events—one in the morning and one in the afternoon—and it was “packed” for both showings.
I am sure the wine and cheese were great, but clearly integrators showed up to get a glimpse of the TV.