I’ve been offering an iPod preloaded with the customer’s CD collection with every installation I do: home theater, audio system, etc.  I have a company called Riptopia process the CDs and preload the iPod, and I make about 45 points.  An easy extra stream of cash and the clients love it.

Attachment sales have have always been the way to offer distinctive services and regain margins
when your traditional product lines have become comodotized. Content Loading (Ripping) is a fantastic way to provide additional service to your clients, provide a more complete deliverable and make some additional margin.
Don’t just stop at loading, add pre-loaded music collections and back up Hard Drives to those low end servers which have almost no margin- Sonos and Apple TV are creeping in with 12 pts…