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ADA Freezes Pricing, Hopes to Carry into 2009
Company holds 2007 pricing for A/V components and offers dealers sales advice.
Audio Design Associates (ADA) is holding its prices at the 2007 levels and intends to continue those levels into 2009.
It also reiterated its commitment to extending its 30-year warranty to June 4, 2009. ADA usually introduces new pricing each year at the CEDIA Expo.
ADA president, chief design engineer and CEO Albert Langella says the company was able to hold its prices by cutting down on waste.
“Naturally our component costs have increased during the past year with raw materials and fuel prices surging,” says Langella.
“Dealers are being hit hard from both the consumer side and product side. It is my belief that by holding our prices, ADA dealers will have the upper hand in this new economy.”
Last week we saw an interesting marketing ploy from Home Theater Direct. It's giving discounts equal to the previous day's final percentage drop in the Dow Jones Industrial Average, as part of its "Dip-in-the-Dow" Program.
According to Richard Stoerger, ADA vice president and COO, even the most affluent homeowners can get shaken by changes in the economy and stock markets, tempted to put audio/video projects on hold.
However, the same advice their financial advisor could give them about their investments — “be in it for the long haul” — makes sense for the audio/video job.
“The installation of a high-end home theater or distributed audio system will not only provide years of enjoyment, but will also increase the value of the home," says Stoerger.
"And for those who are or might be thinking about selling their home, it is worth noting that we have heard from several people who recently sold their home, that their custom installed system was the deciding factor for their buyer."
By holding onto their 2007 price levels, ADA products and systems are now extremely competitive on both the entry level and high-end.
“Between the 30-year warranty extension (ADA30) and the freezing of all of our prices, ADA dealers have a real story to sell," Stoerger explains.
"Even when price overshadows value, ADA dealers can bid and win with total confidence. This makes them in a stronger position than ever before."
It also reiterated its commitment to extending its 30-year warranty to June 4, 2009. ADA usually introduces new pricing each year at the CEDIA Expo.
ADA president, chief design engineer and CEO Albert Langella says the company was able to hold its prices by cutting down on waste.
“Naturally our component costs have increased during the past year with raw materials and fuel prices surging,” says Langella.
“Dealers are being hit hard from both the consumer side and product side. It is my belief that by holding our prices, ADA dealers will have the upper hand in this new economy.”
Last week we saw an interesting marketing ploy from Home Theater Direct. It's giving discounts equal to the previous day's final percentage drop in the Dow Jones Industrial Average, as part of its "Dip-in-the-Dow" Program.
According to Richard Stoerger, ADA vice president and COO, even the most affluent homeowners can get shaken by changes in the economy and stock markets, tempted to put audio/video projects on hold.
However, the same advice their financial advisor could give them about their investments — “be in it for the long haul” — makes sense for the audio/video job.
“The installation of a high-end home theater or distributed audio system will not only provide years of enjoyment, but will also increase the value of the home," says Stoerger.
"And for those who are or might be thinking about selling their home, it is worth noting that we have heard from several people who recently sold their home, that their custom installed system was the deciding factor for their buyer."
By holding onto their 2007 price levels, ADA products and systems are now extremely competitive on both the entry level and high-end.
“Between the 30-year warranty extension (ADA30) and the freezing of all of our prices, ADA dealers have a real story to sell," Stoerger explains.
"Even when price overshadows value, ADA dealers can bid and win with total confidence. This makes them in a stronger position than ever before."
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News · Audio Sources · Processors · Amplifiers · Processors · Audio Sources ·About the Author
Jason Knott, Editor, CE Pro
Jason has covered low-voltage electronics as an editor since 1990. He joined EH Publishing in 2000, and before that served as publisher and editor of Security Sales, a leading magazine for the security industry. He served as chairman of the Security Industry Association’s Education Committee from 2000-2004 and sat on the board of that association from 1998-2002. He is also a former board member of the Alarm Industry Research and Educational Foundation. He is currently a member of the CEDIA Education Action Team for Electronic Systems Business. Jason graduated from the University of Southern California.
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